At Aritzia we’ve recently started conducting longitudinal usability studies to observe how our customers use our mobile website over time. Aritzia has been building an eCommerce presence since 2012, and as our customers’ device usage turns more mobile, we’re aware that our user research methods will need to capture their behavior and attitudes wherever and in whatever context they’re shopping. We’ve been using Lookback to run week long studies where our participants are asked to use the website at least once a day, for at least 10 minutes, for 5 days. At the end of each day they send me…


Customer relationship managment is a powerful tool. Most big mobile CRM products can help you collect data on your users app store behavior, location, and all the aspects necessary to hash out thorough personas.

Another huge perk of a good CRM tool for mobile, is the ability to customize push notifications to these unique user groups of yours, and measure the click through rates of different pushes. The last app marketing manager I worked with used Appboy as a primary tool for this. It was extremely useful to know how, for example, the time of day affected the open rate…


Building the Stylight Usability Lab from the Ground Up

For our research team of two at Stylight, the struggle has been real when it comes to booking space for in-house usability testing.

We have a big, beautiful office here. It’s an old manufacturing warehouse in Munich’s historic Nymphenburg neighbourhood, with gigantic white walls and low hanging steel beams. Our individual meeting rooms spread across multiple floors, for a bit of privacy from our open concept atrium, and up until now, we’ve had to pre-book space in those shared rooms for every testing session. …


At Stylight, we’ve recently been dealing with how to make our user research process more extensible. This came about after our second user researcher, Alex, came on board. The days of stretching myself between product teams, getting scrappy pulling together research rounds, and maintaining structure for my own organizational purposes were finally coming to an end.

Alex jumped into things by orienting herself with our web team, while I continued to focus primarily on the apps. Generally speaking, we do aim to keep ourselves interchangeable between both product teams. …

Alexandra Furman

Living, learning & creating. User researcher from Vancouver.

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