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Alexandra Furman
Alexandra Furman

126 Followers

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Mar 13, 2020

5 Reasons to Evaluate Your Product Experience Using a Longitudinal Research Method

At Aritzia we’ve recently started conducting longitudinal usability studies to observe how our customers use our mobile website over time. Aritzia has been building an eCommerce presence since 2012, and as our customers’ device usage turns more mobile, we’re aware that our user research methods will need to capture their…

Tech

4 min read

5 Reasons to Evaluate Your Product Experience Using a Longitudinal Research Method
5 Reasons to Evaluate Your Product Experience Using a Longitudinal Research Method
Tech

4 min read


Feb 27, 2017

Next Level Push Notifications: The Value of Mixing User Research in with your CRM

Customer relationship managment is a powerful tool. Most big mobile CRM products can help you collect data on your users app store behavior, location, and all the aspects necessary to hash out thorough personas. Another huge perk of a good CRM tool for mobile, is the ability to customize push…

Mobile

4 min read

Next Level Push Notifications: The Value of Mixing User Research in with your CRM
Next Level Push Notifications: The Value of Mixing User Research in with your CRM
Mobile

4 min read


Jun 27, 2016

M&Ms and Hidden Cameras

Building the Stylight Usability Lab from the Ground Up — For our research team of two at Stylight, the struggle has been real when it comes to booking space for in-house usability testing. We have a big, beautiful office here. It’s an old manufacturing warehouse in Munich’s historic Nymphenburg neighbourhood, with gigantic white walls and low hanging steel beams. Our…

UX

6 min read

M&Ms and Hidden Cameras
M&Ms and Hidden Cameras
UX

6 min read


Nov 24, 2015

Making insight happen: Bulking up the User Research culture at Stylight

At Stylight, we’ve recently been dealing with how to make our user research process more extensible. This came about after our second user researcher, Alex, came on board. …

UX

6 min read

Making insight happen: Bulking up the User Research culture at Stylight
Making insight happen: Bulking up the User Research culture at Stylight
UX

6 min read

Alexandra Furman

Alexandra Furman

126 Followers

Living, learning & creating. User researcher from Vancouver.

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