Alexandra Furman5 Reasons to Evaluate Your Product Experience Using a Longitudinal Research MethodAt Aritzia we’ve recently started conducting longitudinal usability studies to observe how our customers use our mobile website over time…4 min read·Mar 13, 2020----
Alexandra FurmanNext Level Push Notifications: The Value of Mixing User Research in with your CRMCustomer relationship managment is a powerful tool. Most big mobile CRM products can help you collect data on your users app store…4 min read·Feb 27, 2017----
Alexandra FurmanMaking insight happen: Bulking up the User Research culture at StylightAt Stylight, we’ve recently been dealing with how to make our user research process more extensible. This came about after our second user…6 min read·Nov 24, 2015--1--1