At Aritzia we’ve recently started conducting longitudinal usability studies to observe how our customers use our mobile website over time. Aritzia has been building an eCommerce presence since 2012, and as our customers’ device usage turns more mobile, we’re aware that our user research methods will need to capture their behavior and attitudes wherever and in whatever context they’re shopping. We’ve been using Lookback to run week long studies where our participants are asked to use the website at least once a day, for at least 10 minutes, for 5 days. At the end of each day they send me…

Alexandra Furman

Living, learning & creating. User researcher from Vancouver.

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